A client emailed me asking why personal information about a former teacher was available on Google search even though she had blocked it out in a .pdf document before posting it on their website.
When I evaluate a website with a client, we look at the stats in Google Analytics for a snapshot of traffic patterns and traffic sources. Recently, a website owner was excited to see that her website had 21,953 visits for the past 30 days, however, upon further digging, I noticed that 12,041 of these visits where from direct traffic.
